Top 10 Most Popular Social Media Platforms

Whether one likes it or not, social media plays a big and growing role in the modern human’s everyday life. Millions upon millions of people share, like, chat, view, post and befriend through the various social media platforms everyday. But not all social media platforms are equally popular and used. The following ranking shows you the currently most popular social media platforms in the world, based on active users.

Note: Messenger apps (such as WhatsApp) are not counted here.

The 10 Most Popular Social Media Platforms
in the World

top social media platforms

1. Facebook

facebook - most popular social media platform

With around 2.5 billion users worldwide, Facebook is the by far most popular social media platform in the world. Facebook was launched in 2004 by then Harvard University student Mark Zuckerberg. Zuckerberg, alongside his roommates at Harvard, first intended to create a photo-sharing platform exclusively for Harvard students. Later they also extended the membership possibility to students of the other Ivy league schools. In 2006, Facebook then became free for all and quickly became popular in practically ever corner of the world. Today, around 1/3 of the world’s entire human population has a Facebook account.


2. YouTube

YouTube is primarily and originally a video-sharing platform. However, the platform has evolved into a social media platform and community over the years. YouTube was launched in 2005 by three former PayPal employees. The site quickly became a success and only one year later, in 2006, it was bought by Google for around $1.7 billion. YouTube today is still owned by Google (more precisely by Alphabet, the parent company behind Google) and still the by far biggest video-sharing website on the internet.


3. WeChat

wechat - chinese social media platform

If you don’t live in China, chances are you have never heard, let alone used WeChat. But the Chinese platform indeed is the world’s third largest social media platform. Founded and owned by Chinese technology corporation giant Tencent, WeChat has currently around 1.2 billion users. Approximately 90% of those live in China. There, WeChat is more than just a social media platform. It has become a super app and “app for everything”. Chinese users use WeChat to share pictures and videos, to communicate, to play games and even to pay electronically. WeChat is far less popular outside, mainly due to the strict censorship on the platform and also its privacy issues (the Chinese government uses the platform for its mass surveillance operation).


4. Instagram

Instagram was developed and launched in 2010 by Stanford University students Kevin Systrom and Mike Krieger. The app was originally a photo-sharing platform which quickly became massively popular. In its first year of existence, Instagram already had 10 million users on its platform. In 2012 Facebook then bought Instagram for exactly $1 billion. The popularity of the platform has increased even more rapidly ever since. Today, Instagram has around 1.1 billion active users all over the globe. It isn’t merely a photo-sharing or video-sharing platform these days, as a whole lifestyle has developed around the social media platform.


5. TikTok

Launched only in 2016, TikTok has grown as fast as no other social media platform before. TikTok was developed by Beijing-based Chinese company ByteDance. It is a video-sharing platform where users can easily create and share short videos of them lip-syncing, putting out messages or other content of comedic or otherwise entertaining nature. It was launched in 2016, originally only for Chinese users. Only after merging with the similar platform Musical.ly, the platform became open to users from all over the world.


6. QZone

Before there was WeChat, Tencent had first developed QZone in 2005. The platform started as a blogging site for Chinese users, but then quickly evolved into a popular social media platform. Ever since the launch of WeChat, QZone has somewhat lost its popularity among Chinese users. But it is still quite popular as an integrated feature for QQ users, the most popular Chinese instant messaging app which, of course, Tencent also owns.


7. Tumblr

Tumblr is a micro-blogging social media platform. Every user registering on Tumblr receives a small blog space on the platform on which the user can create and share all sorts of content: Comments, pictures or videos. Users also follow each other and can comment on each other’s posted content, as is normal for a social media site. Tumblr was launched in 2007. In 2019, Tumblr was sold to Automattic, the company behind the world’s most popular Content Management System – WordPress.


8. Reddit

Reddit is a social media platform and in many ways a unique one at that. Reddit allows its users to share pictures, videos and news on the platform. Unlike other social media platforms, the pictures are usually not from the users itself, but from all over the internet. It is therefore news aggregation site as well as a web content rating and discussion platform. The platform is also known for its regular Q&A sessions with celebrities of different kinds. Reddit was launched in 2005. Since 2011, it has been owned by Advance Publications, a New York City-based media company.


9. Sina Weibo

Sina Weibo is sometimes dubbed the “Chinese Twitter”. Like Twitter, Sina Weibo is a micro-blogging platform and similar in platform style, but it is actually bigger than Twitter despite being practically only active on the Chinese market. Sina Weibo was launched in 2009 by American-born Taiwanese-American actor, rapper and entrepreneur Pan Weibo. It has since been sold to the Chinese Sina Corporation.


10. Twitter

Twitter was launched in 2006 and is often credited as being the internet’s first micro-blogging site. The social media platform allows users to share short messages as well as images and videos. Twitter is also known as the preferred social media platform used by politicians, world leaders and celebrities.


The 10 Most Popular Social Media Platforms
in the World 2020

(as of May 2020)

Top 10 Most Popular Social Media Platforms:
1. FACEBOOK
2.5 billion users
2. YOUTUBE
2.0 billion users
3. WECHAT
1.2 billion users
4. INSTAGRAM
1.1 billion users
5. TIKTOK
810 million users
6. QZONE
530 million users
7. TUMBLR
490 million users
8. REDDIT
430 million users
9. SINA WEIBO
420 million users
10. TWITTER
340 million users

Top 10 most popular social media platforms in the world, based on active users.

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