Sports brands or, more precisely, sportswear brands have been booming for quite some time now. More and more people all over the world are joining in on the trend for more exercise and sports in their daily lives. An unsurprising development considering an active lifestyle
Sports equipment and sporting goods in general, are used and oftentimes a necessity for various sports and games. You can’t play football/soccer without a ball and goals, you can’t play basketball without a basketball and hoops, you can’t play tennis without tennis rackets, you can’t
There are roughly speaking two types of brands in terms of the market they target: Mass brands and Luxury brands. Most brands in the world are mass market brands that try to maximize the number of customers who will and can buy the brand’s products.