One of the most significant changes in the world that came with the 21st Century is the way people shop. With the rise of the internet, online stores have become increasingly popular. Around 20%, or 1 in 5, global retail sales are now made through online stores. That rate is even higher in many highly developed countries. Here, online stores have surpassed the traditional brick-and-mortar stores in many branches and product categories and are now the absolute most used go-to shopping option.
The popularity of online stores, and online shopping in general, is mainly due to its easiness. With a few clicks, you can choose your desired item from a wide range of different models, products, sizes, and other options and then order from the comfort of your home. The bought item is then getting delivered directly to your home or wherever else you want it. Online stores can either sell their own products and/or offer their store as a marketplace for other sellers, and collect a fee for every listing or item sold. Furthermore, the online store can function as a B2C (Business-to-Consumer) or B2B (Business-to-Business) retail or as a marketplace for C2C (Consumer-to-Consumer) transactions.
Needless to say, the steady increase of online shopping all over the world has turned the global e-commerce market into a multi-billion dollar market. The following ranking lists the Top 10 biggest online stores in the world, based on the global sales the online stores have achieved most recently.
Note: Only actual online stores are counted for the ranking. Convenience stores, supermarkets, hypermarkets, specialty stores, and other types of primarily brick-and-mortar retail businesses are not part of the ranking.
Check out the Top 10 rankings for other store types right here:
The 10 Biggest Online Stores in the World
1. Amazon
Amazon
Global online sales: $325.3 billion
Gross merchandise value: ~ $612 billion
Online store visits per month: ~ 5 billion visits (across all Amazon store sites)
Retail type: B2C
Established in: 1994
Based in: Seattle, Washington, USA
Types of products primarily sold: Almost complete assortment of products (no specific product focus)
Shipping available to: USA (all states), European Union (all member states), China, Japan, South Korea, UK, Canada, Australia, India, Mexico, South America (all countries), Central America (all countries except Nicaragua), Northern Africa (all countries except Libya), Middle East (all countries except Iraq, Iran, Lebanon & Yemen), Russia, Ukraine, Switzerland, Norway, Belarus, Iceland, San Marino, Liechtenstein, Andorra, Albania, Vatican, Armenia, Bosnia and Herzegovina, Serbia, Turkey, Gibraltar, Monaco, Pakistan, Dominican Republic, Jamaica, Barbados, Saint Kitts and Nevis, Trinidad and Tobago, Micronesia, Thailand, Vietnam, Philippines, Sri Lanka, Cambodia, Bangladesh, Malaysia, Singapore, Indonesia, New Caledonia, New Zealand, Taiwan, Palau, Fiji, Marshall Islands, South Africa, Kenya, Ghana, Nigeria, Cameroon, Tanzania, Senegal, Uganda, Zimbabwe & Mauritius.
Owned by: Amazon com, Inc.
2. JD.com
JD.com / “Joybuy”
Global online sales: $135.9 billion
Gross merchandise value: ~ $244 billion
Online store visits per month: ~ 580 million visits
Retail type: B2C
Established in: 1998
Based in: Beijing, China
Types of products primarily sold: Almost complete assortment of products (no specific product focus)
Shipping available to: China, USA (all states), European Union (Austria, Belgium, Czechia, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Spain & Sweden), UK, Canada, Australia, Japan, Russia, Brazil, Mexico, Chile, Switzerland, Norway, New Zealand, South Africa, Turkey, Saudi Arabia, UAE & Singapore.
Owned by: JD com, Inc.
3. Taobao
Taobao / Tmall
Global online sales: $76.3 billion
Gross merchandise value: ~ $1.4 trillion (including Tmall)
Online store visits per month: ~ 1.1 billion visits (including App visits)
Retail type: C2C (Taobao) / B2C (Tmall)
Established in: 2003 (Taobao & Tmall are merging into one unified store in 2022)
Based in: Hangzhou, Zhejiang, China
Types of products primarily sold: Almost complete assortment of products (no specific product focus)
Shipping available to: China, Taiwan
Owned by: Alibaba Group
4. Coupang
Coupang
Global online sales: $18.2 billion
Gross merchandise value: ~ $25 billion
Online store visits per month: ~ 120 million visits
Retail type: B2C
Established in: 2010
Based in: Seoul, South Korea
Types of products primarily sold: Almost complete assortment of products (no specific product focus)
Shipping available to: South Korea only
Owned by: Coupang, Inc.
5. Shein
Shein
Global online sales: $15.7 billion
Gross merchandise value: ~ $19 billion
Online store visits per month: ~ 250 million visits (across all Shein store sites)
Retail type: B2C
Established in: 2008
Based in: Nanjing, Jiangsu, China
Types of products primarily sold: Clothing
Shipping available to: Worldwide (every country in the world)
Owned by: Nanjing Lingtian Information Technology Co., Ltd
6. Carvana
Carvana
Global online sales: $12.8 billion
Gross merchandise value: ~ $19 billion
Online store visits per month: ~ 25 million visits
Retail type: B2C
Established in: 2012
Based in: Tempe, Arizona, USA
Types of products primarily sold: Used cars
Shipping available to: USA only (all states except Alaska & Hawaii)
Owned by: Carvana Co.
7. Wayfair
Wayfair
Global online sales: $12.4 billion
Gross merchandise value: ~ $14 billion
Online store visits per month: ~ 150 million visits (across all Wayfair store sites)
Retail type: B2C
Established in: 2002
Based in: Boston, Massachusetts, USA
Types of products primarily sold: Furniture
Shipping available to: USA (all states), European Union (Germany & Ireland), UK
Owned by: Wayfair Inc.
8. Wildberries
Wildberries
Global online sales: $10.8 billion
Gross merchandise value: ~ $14 billion
Online store visits per month: ~ 320 million visits
Retail type: B2C
Established in: 2004
Based in: Moscow, Central District, Russia
Types of products primarily sold: Almost complete assortment of products (no specific product focus)
Shipping available to: Russia, Belarus, Kazakhstan, Armenia, Israel, Kyrgyzstan, Uzbekistan
Owned by: Wildberries OOO
9. Zalando
Zalando
Global online sales: $10.5 billion
Gross merchandise value: ~ $14 billion
Online store visits per month: ~ 170 million visits (across all Zalando store sites)
Retail type: B2C
Established in: 2008
Based in: Berlin, Germany
Types of products primarily sold: Shoes & Clothing
Shipping available to: European Union (all member states except Bulgaria, Cyprus, Greece, Malta & Portugal), UK, Switzerland, Norway
Owned by: Zalando SE
10. eBay
eBay
Global online sales: $10.4 billion
Gross merchandise value: ~ $88 billion
Online store visits per month: ~ 1.5 billion visits (across all eBay store sites)
Retail type: C2C
Established in: 1995
Based in: San Jose, California, USA
Types of products primarily sold: Almost complete assortment of products (no specific product focus)
Shipping available to: USA (all states), European Union (all member states), China, Japan, South Korea, UK, Canada, Australia, Mexico, South America (all countries except Argentina & Venezuela), Central America (all countries), Middle East (all countries except Iraq, Iran, Lebanon & Yemen), Russia, Ukraine, Switzerland, Norway, Iceland, Liechtenstein, Gibraltar, Monaco, Pakistan, Dominican Republic, Jamaica, Barbados, Bahamas, Bermuda, Saint Kitts and Nevis, Turks and Caicos Islands, Trinidad and Tobago, Micronesia, Montserrat, Saint Lucia, Thailand, Vietnam, Philippines, Cambodia, Sri Lanka, Malaysia, Singapore, Indonesia, Maldives, Bangladesh, New Zealand, Taiwan, Egypt, South Africa
Owned by: eBay, Inc.
The Top 10 Biggest Online Stores in the World
(as of 2022)
| Top 10 Biggest Online Stores in the World: |
|---|
| 1. AMAZON Global online sales: $325.3 billion |
| 2. JD.COM Global online sales: $135.9 billion |
| 3. TAOBAO Global online sales: $76.3 billion |
| 4. COUPANG Global online sales: $18.2 billion |
| 5. SHEIN Global online sales: $15.7 billion |
| 6. CARVANA Global online sales: $12.8 billion |
| 7. WAYFAIR Global online sales: $12.4 billion |
| 8. WILDBERRIES Global online sales: $10.8 billion |
| 9. ZALANDO Global online sales: $10.5 billion |
| 10. EBAY Global online sales: $10.4 billion |
The top 10 biggest online stores in the world by global online sales. Only true online stores are counted here that generate at least 90% of their revenue through online sales. Other forms of retail stores (supermarkets, hypermarkets, convenience stores, drug stores, etc.) are disregarded here. Other streams of revenue that the online stores, or the companies behind them, may make are also not regarded for this ranking.