Sports brands or, more precisely, sportswear brands have been booming for quite some time now. More and more people all over the world are joining in on the trend for more exercise and sports in their daily lives. An unsurprising development considering an active lifestyle has proven to be beneficiary to your health and life expectancy. And yet, there is still a lot of potential to grow for these sports brands since there are still too many people who do not get the recommended amount of exercise. In order to exercise you need the right gear that will support you during your hopefully regular dose of sporting activity and make you feel as comfortable as possible.
Take all these facts together and you won’t find it surprising that the global sports brand have steadily grown over the last few decades and are now generating more than $100 billion in revenues put together. But which of these clothing sports brands are the biggest? There are two sportswear brands in particular who have been dominating the market for around three whole decades now. And while these two brands are still comfortable in the lead, there are quite a number of sports brands who have emerged fairly recently and are now also part of the global Top 10.
Check out our updated Top 10 ranking of the 10 biggest sportswear brands in the world by generated worldwide sales. Did you, too contribute to these sales numbers recently?
The 10 Biggest Sportswear Brands in the World 2020
Nike remains the biggest sportswear brand in the world. With a revenue nearing $40 billion now, the Oregon-bases American company has been and still is quite comfortably in the lead within the global sportswear market. Shoes still represent the main product line of Nike, but they are far from the only one at this point.
The second giant on the global sportswear market is Adidas, a company founded by Adolf Dassler (hence the name). Like arch competitor Nike, the German corporation mainly produces shoes for all kinds of sporting activities, but is also a more general sports brand at this point and active in many other fields of the world of sports and daily lifestyle.
Puma was founded by Rudolf Dassler, the brother of Adidas founder Adolf Dassler. The brothers originally founded and led their company. After a major argument they then decided to part ways and each founded their own respective company. Puma is based in the same small Bavarian town as Adidas. While it is far smaller than their brotherly company, they do still hold a strong third place on the global sportswear market.
4. Under Armour
Like the top three sports brands, Under Armour is also mainly, but not exclusively, offering shoes. The American company is fairly new, having been founded only in the mid-90s. But the Baltimore-based sportswear brand has been quite ambitious and is rising fast in the world of footwear and sporting apparel.
5. New Balance
The Top 5 on the sports brands market is completed by yet another company that is mainly focusing on footwear. Originally founded in 1906 as a manufacturer of arch support, New Balance is now selling own shoes (alongside other sports lifestyle clothing).
6. Lululemon Athletica
Lululemon Athletica is the proof that you don’t have to necessarily sell shoes to make it on the sportswear brands market. The Canadian company was founded in 1998 and has now establishes itself as the leading manufacturer of Yoga apparel. Given the global popularity of Yoga, it is no wonder that Lululemon finds itself in the Top 10 sportswear brands ranking.
7. Columbia Sportswear
Columbia Sportswear is another company in the Top 10 global sportswear brand ranking that does not primarily sell shoes. The American company focuses on outerwear which includes special shoes (e.g. for hiking), but also pretty much all clothing items within the general outdoor sportswear branch. The Oregon-based company exists since 1938 and is hence considerably older than Nike, which is based in the same town.
Asics is another shoe company featured in the Top 10 sportswear brands. The Japanese company, founded in 1949 and based in the city of Kobe, is particularly known for its running shoes. Aside from shoes, Asics also sells gymnastic and fitness apparel.
Originally founded in 1911 as an Italian company, the Fila brand is now based in South Korea. Fila not only produces shoes for sporting activities, but is also well known as a lifestyle brand.
The Top 10 of the biggest sportswear brands in the world is closed off by another shoe brand. While Reebok has extended its product portfolio to sports apparel, the shoe market remains the main target for the Boston-based company. Reebok is owned by Adidas since 2005.
The 10 Biggest Sportswear Brands in the World 2020
(at a glance)
(as of April 2020)
|Top 10 Biggest Sportswear Brands in the World:|
Worldwide sportswear sales: $39.1 billion
Worldwide sportswear sales: $25.6 billion
Worldwide sportswear sales: $5.7 billion
|4. UNDER ARMOUR|
Worldwide sportswear sales: $5.2 billion
|5. NEW BALANCE|
Worldwide sportswear sales: $4.1 billion
|6. LULULEMON ATHLETICA|
Worldwide sportswear sales: $3.4 billion
|7. COLUMBIA SPORTSWEAR|
Worldwide sportswear sales: $2.9 billion
Worldwide sportswear sales: $2.7 billion
Worldwide sportswear sales: $2.6 billion
Worldwide sportswear sales: $2.0 billion
Ranking of the top 10 sportswear brands based on worldwide 2019 sportswear sales.