Sports equipment and sporting goods in general, are used and oftentimes a necessity for various sports and games. You can’t play football/soccer without a ball and goals, you can’t play basketball without a basketball and hoops, you can’t play tennis without tennis rackets, you can’t play golf without golf clubs, you can’t ski without skis and so on. Sports equipment thus represents the absolute basis for many of the world’s sports. It is therefore not surprising that the industry surrounding the equipment is growing at a fast pace these days.
The following list ranks the top 10 largest sporting goods brands in the world by achieved revenue. The ranking focuses exclusively on brands that are specifically and primarily manufacturing goods and equipment for sports.
Note: Sportswear and general sports-related clothing are not counted in this ranking. Sportswear companies (even if they do also offer sporting goods) are therefore also excluded. Click here for the separate Top 10 Sportswear Brands ranking.
The 10 Largest Sporting Goods & Sports Equipment Brands 2021
1. Wilson Sporting Goods
Wilson Sporting Goods
Revenue: $518.9 million
Founded in: 1913
Based in: Chicago, Illinois, USA
Owned by: ANTAÂ Sports Products Ltd
Sporting Goods & Sporting Equipment offered:
American Football: Footballs, Bags
Baseball: Baseballs, Baseball gloves, Protective gear
Basketball: Basketballs, Basketball nets, Bags
Fastpitch: Softballs, Fastpitch gloves, Protective gear
Football/Soccer: Footballs/Soccerballs, Shin guards, Bags
Golf: Golf balls, Golf clubs/irons, Golf gloves, Bags
Pickleball: Pickleballs, Paddles, Bags
Racquet sports: Racquet balls, Badminton racquets, Squash racquets, Shuttlecocks
Tennis: Tennis balls, Tennis rackets, Tennis strings, Tennis stringing machines, Racket grips, Bags
Volleyball: Volleyballs, Beach volleyballs, Bags
2. Rossignol
Rossignol
Revenue: $323.2 million
Founded in: 1907
Based in: Saint-Jean-de-Moirans, Auvergne-Rhone-Alpes, France
Owned by: Altor Equity Partners AB
Sporting Goods & Sporting Equipment offered:
Cycling: Mountain bikes
Skiing: Skis, Ski bindings, Ski boots, Ski helmets, Ski poles, Ski bags, Neck warmers, Skins, Goggles, Gloves
Snowboarding: Snowboards, Splitboards, Snowboard bindings, Snowboard boots, Snowboard helmets, Goggles, Gloves
3. Head
Head
Revenue: $315.4 million
Founded in: 1950
Based in: Kennelbach, Vorarlberg, Austria
Owned by: Head Sport GmbH
Sporting Goods & Sporting Equipment offered:
Pickleball: Pickleballs, Paddles, Bags
Racquet sports: Racquet balls, Raquetball racquets, Squash racquets, Racquetball eyewear, Gloves
Skiing: Skis, Ski bindings, Ski boots, Ski helmets, Ski poles, Ski bags, Neck warmers, Skins, Goggles, Gloves
Snowboarding: Snowboards, Splitboards, Snowboard bindings, Snowboard boots, Snowboard helmets, Goggles, Gloves
Tennis: Tennis balls, Tennis rackets, Tennis strings, Racket grips, Bags
4. Salomon
Salomon
Revenue: $295.5 million
Founded in: 1947
Based in: Epagny Metz-Tessy, Auvergne-Rhone-Alpes, France
Owned by: ANTAÂ Sports Products Ltd
Sporting Goods & Sporting Equipment offered:
Skiing: Skis, Ski bindings, Ski boots, Ski helmets, Ski poles, Ski bags
Snowboarding: Snowboards, Splitboards, Snowboard bindings, Snowboard boots, Snowboard helmets
5. Blizzard – Tecnica
Blizzard
Revenue: $222.5 million
Founded in: 1960
Based in: Giavera del Montello, Veneto, Italy
Owned by: Tecnica Group S.p.A
(family business majority-owned by the Zanatta family)
Sporting Goods & Sporting Equipment offered:
Skiing: Skis, Ski boots, Ski bags
6. Fischer Sports
Fischer Sports
Revenue: $182.0 million
Founded in: 1924
Based in: Ried im Innkreis, Upper Austria, Austria
Owned by: Fischer Sports GmbH
(family business majority-owned by the Fischer family)
Sporting Goods & Sporting Equipment offered:
Ice hockey: Player sticks, Goalie sticks, Ice hockey skates, Pucks, Visors, Gloves, Bags
Skiing: Skiing: Skis, Ski bindings, Ski boots, Ski helmets, Ski poles, Ski bags
7. Atomic
Atomic
Revenue: $127.0 million
Founded in: 1955
Based in: Altenmarkt im Pongau, State of Salzburg, Austria
Owned by: ANTAÂ Sports Products Ltd
Sporting Goods & Sporting Equipment offered:
Skiing: Skis, Ski bindings, Ski boots, Ski helmets, Ski poles, Ski bags, Neck warmers, Skins, Goggles, Gloves
8. Babolat
Babolat
Revenue: $121.1 million
Founded in: 1875
Based in: Lyon, Auvergne-Rhone-Alpes, France
Owned by: Babolat VS S.A.S.
(family business majority-owned by the Babolat family)
Sporting Goods & Sporting Equipment offered:
Pickleball: Paddles, Overgrips, Bags
Racquet sports: Padelballs, Badminton racquets, Overgrips, Bags
Tennis: Tennis balls, Tennis rackets, Tennis strings, Racket grips, Overgrips, Bags
9. Uhlsport
10. Franklin Sports
Franklin Sports
Revenue: $36.0 million
Founded in: 1946
Based in: Stoughton, Massachusetts, USA
Owned by: Franklin Sports, Inc.
(family business majority-owned by the Franklin family)
Sporting Goods & Sporting Equipment offered:
American Football: Footballs, Football gloves
Baseball: Baseballs, Baseball gloves, Protective gear, Base sets, Bags
Basketball: Basketballs, Hoops
Football/Soccer: Footballs/Soccerballs, Goals, Shin guards, Bags
Golf: Golf balls, Golf gloves, Putting green mats
Ice hockey: Pucks, Hockey goals, Hockey sticks, Protective gear
Lacrosse: Lacrosse balls, Lacrosse goals, Lacrosse sticks, Shooting targets
Softball: Softballs, Softball gloves
Volleyball: Volleyballs, Beach volleyballs
Top 10 Largest Sporting Goods & Sports Equipment Brands
(as of December 2021)
| Top 10 Largest Sporting Goods & Sports Equipment Brands: |
|---|
| 1. WILSON SPORTING GOODS Revenue: $518.9 million |
| 2. ROSSIGNOL Revenue: $323.2 million |
| 3. HEAD Revenue: $315.4 million |
| 4. SALOMON Revenue: $295.5 million |
| 5. BLIZZARD – TECNICA Revenue: $222.5 million |
| 6. FISCHER SPORTS Revenue: $182.0 million |
| 7. ATOMIC Revenue: $127.0 million |
| 8. BABOLAT Revenue: $121.1 million |
| 9. UHLSPORT Revenue: $86.7 million |
| 10. FRANKLIN SPORTS Revenue: $36.0 million |
Top 10 largest sports equipment and sporting goods brands in the world by revenue. Sportswear companies are not included. Source for revenue numbers: Dun & Bradstreet.